Project Phoenix

Project Phoenix is a bespoke sport development initiative focused upon maximising the development and participation of rugby union within Oxford City. With a city population in excess of 9,000 young people but only just over 100 participating in club rugby, this project looks to engage students within the education sector with opportunities to continue to continue in local clubs and beyond. 

Project Pheonix also includes the England Rugby All Schools programme, which is a nationally delivered schools programme. 

Currently involved in the Project Phoenix initiative are: Wheatley Park, John Mason's, Fitzharrys, The Oxford Academy, Oxford Spires Academy, Cheney School, Cherwell School, St Gregory the Great Catholic School, Gosford Hill and Matthew Arnold. Each of these schools have been linked with local clubs in either Oxford City or surrounding areas.

About All Schools

Rugby union is a game for All Schools – everyone can play it and every school can teach it. All Schools has been developed by the RFU to increase the amount of rugby in schools, and to encourage new players to join local clubs.

All Schools, launched in September 2012, aims to increase the number of secondary state schools playing rugby union.

From 2012 rugby is being taken into 750 state secondary schools nationally with the aim of making school life happier and healthier, reducing anti-social behaviour, enhancing learning and increasing self-esteem for students. In partnership with the Rugby Football Foundation we will create a positive legacy for 1 million children through rugby and its core values.

Investing in the next generation

All Schools represents one of the RFU’s major development programmes from the 2015 Rugby World Cup; it presents a once-in-a-generation opportunity to deliver the greatest participatory legacy for the game.

Ciaran Bird, Managing Director, CBRE UK, said: “Like the RFU, CBRE is committed to investing in the next generation and helping young people throughout the UK improve their prospects and take part in positive and active engagement within the community. We recognise the importance of guiding young people at a grassroots level and installing discipline that can help set them up for the future, both on and off the sports field.”

All Schools is generously supported by Canterbury as an Official Partner who deliver bespoke kit design workshops for every school in the programme. We are very grateful for their support as to that of Gilbert, OPRO, Comic Relief and ICAP.

By investing in sport, we are investing in schools, communities and society.

750 schools
1 million children
10 million pounds

If we are going to reach All Schools we need your help. The RFU, CBRE and our partners are committed to building this legacy but we cannot do it alone. All Schools will cost £10 million to implement – the money will be raised through RFU investment, sponsorship and fundraising. The RFU has made an initial commitment of £2 million. Together we will bring rugby to All Schools.

Creating a positive legacy for one million children through rugby and its core values.


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